23 July 2017

Seo Off page Techniques in Digital Marketing

Seo Off page Techniques
What is off-page SEO?
Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
  • The goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive.
  • Benefit(s) of off-page SEO: Brand mentions, positive reviews, links, etc.
Techniques of Off-Page SEO:-

1. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

2. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your web page or blog post on popular social bookmarking websites, you gain high traffic to your web page or blog.

3. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

4. Blog Directory Submission

Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

 5. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

6. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

7. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

8. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.

9. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your info graphics on info graphics submission websites and give reference links to your web page or blog. The image sizes differ with different websites.

10. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

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